Create a Silhouette Logo for a Steak House Restaurant in Adobe Illustrator

核心提示：I find the task of creating logos to be both exciting and daunting at the same time. On the one hand, I relish the opportunities to create logos because I love

I find the task of creating logos to be both exciting and daunting at the same time. On the one hand, I relish the opportunities to create logos because I love helping companies discover and create their brand. On the other hand, I cringe at the idea because I know the journey that I am about to embark on will not be an easy one. There is no exact science that can be applied to the process. And, trust me, the process takes a bit of time from beginning to end. You may come up with 10 different concepts for a client and they may reject them all. Or, in some cases, you spend weeks on concepts and the client may decide the very first one you sent them a month ago is the direction they would like to explore. You never know and each situation will differ from the last.

There are three common mistakes that new designers will make when creating a logo that you must avoid at all costs…

Number one: As a designer, you should never sit in from of a computer and try to create a logo. After you have spoken with your client at length, and done as much research as possible, your very first step should be to grab your pencil, sketch pad and sit down in a quiet room and allow ideas to come to you freely. Don’t force the ideas to come. This will only further frustrate you in the end. Simply jot down what comes to your mind when you think of the industry that the logo will represent. Remember, logos can be straight forward or metaphorical. Once you have some ideas on paper, take a few of the those rough sketches and flesh them out further in your sketch pad. Once you have three of four strong concepts, then sit in front of your computer and start to digitize those ideas.